Sterling silver is the brightest of all the precious metals. Many people prefer to wear sterling silver jewelry more than any other metal because they love the bright, shiny look of jewelry produced in sterling silver. Over the years, the popularity and value of sterling silver has risen. Its resurgence in the jewelry industry has made way for more choices among sterling silver jewelry designs. It has also sparked the creation of new jewelry designers in the industry. Many established, high-end designers have followed this trend toward sterling silver jewelry. With the resurgence of sterling silver, consumers better understand how to maintain this precious metal through regular cleaning and polishing. This makes maintaining sterling silver less of a chore than previously thought. Consumers find the extra maintenance required to regularly clean and polish their silver to be well worth the effort.

About Sterling Silver

Pure silver is too soft to produce jewelry, so it is alloyed with copper to make it strong enough for jewelry casting. There are other alloys that can replace the copper in sterling silver. This is usually done with the intent to improve the properties of the basic sterling silver alloy. In recent years, it has been done to increase sterling silver’s resistance to tarnish. This effort has been met with limited success, and many jewelers are reluctant to spend the extra money for sterling silver alloys that aren’t actually effective in the effort to produce tarnish-free silver. There are many brands that are currently using different alloys in silver, but they have failed to impress the industry as a whole. Some jewelers like these new alloys in silver because they take a longer time before tarnishing than copper alloys. This allows jewelers to keep silver pieces in the display case for extended periods of time without having to polish them. However, many jewelers simply do not want to pay a higher cost for fancier alloys that won’t tarnish as quickly as copper. They do not mind polishing their silver more often because it costs them less to do so. Silver tends to sell quickly because it is popular. There is less of a need for polishing because sterling silver disappears from their cases faster than their gold and platinum pieces. Sterling silver is preferred by many consumers because they simply like it better than gold, and there are several reasons why they do.

1. Durability

Sterling silver is a hard metal that will stand the test of time. It can be easily filed and polished by jewelers to repair any surface damage that may occur during normal wear. Rings are easily sized, and the repair costs for silver are extremely economical.

2. Artistry

The types of jewelry designs in silver are plentiful. Consumers enjoy the fact that they are not relegated to wearing the same thing day after day; they can quickly find additional sterling silver jewelry pieces to freshen their jewelry collections.

3. Style

Keeping up with the latest jewelry styles can be difficult, but consumers can easily accomplish acquiring the very latest styles in jewelry when they buy sterling silver pieces. The constant change in fashion is often the reason why people will choose to buy more silver than gold. The cost and abundance presents an availability of the latest trends in jewelry. Consumers can simply change entire ensembles when they buy sterling silver jewelry. This happens less often with gold and platinum because jewelers tend to stay with the older, tried and true jewelry designs for those metals. The investment is much higher in gold and platinum, so jewelers tend to take fewer chances with new designs in these metals. However, jewelers will display an abundance of silver jewelry that consumers can choose from. In department and online stores, sterling silver jewelry can be seen in great numbers. It is not uncommon for websites to be entirely devoted to sterling silver jewelry.

4. Interchangeable

Many people find that sterling silver is interchangeable with their white gold and platinum jewelry. They can wear sterling silver designs with their other gold and platinum pieces. This allows consumers to have a bevy of designs that can be worn together without a mix and match look to their jewelry ensembles.




Reasons to Buy Sterling Silver Jewelry